Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Public Relations Professionals
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|Very strong growth|
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This occupation may include associated occupations with varying tasks.
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
- Public Relations Professional
- Bachelor of Business - Public Relations
- Bachelor of Communication*
- Bachelor of Public Relations
- Master of Communication*
Other Careers In This Industry
Career data sourced from: http://joboutlook.gov.au/