Public Relations Professionals

Snapshot

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
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Public Relations Professionals
  • How many are employed in this occupation?
17,800
  • What are the average weekly earnings for full time workers ($ before tax)?
$1229
  • How does unemployment compare with other occupations?
Average
  • What are the job prospects for this occupation?
Average
  • What will be the likely future employment growth for the next five years?
Very strong growth
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Tasks

This occupation may include associated occupations with varying tasks.

  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Job Titles

  • Public Relations Professional

University

  • Bachelor of Business - Public Relations
  • Bachelor of Communication*
  • Bachelor of Public Relations
  • Master of Communication*

Other Careers In This Industry



Career data sourced from: http://joboutlook.gov.au/
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