General Marketers identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
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This occupation may include associated occupations with varying tasks.
- planning, developing and organising advertising policies and campaigns to support sales objectives
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraint
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
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