In order to attract candidates to apply for your vacant position, you need to get the word out.

What should your job ad contain?

  • Job Title
  • Location
  • Salary
  • Why the candidate would be interested in the role – what’s in it for them
  • Summary of the role’s responsibilities in every-day language – avoid industry jargon
  • How to apply for the role (online application/phone call/email)
  • What to include in their application (e.g. cover letter, resume and references)
  • When applications close (cut-off date for receiving applications)

Below is a list of a few of the many methods of advertising a job.

Local Newspaper

The local paper often has a classifieds section where local job-seekers look to find their next career move. This is a good medium to use if the type of role you are advertising requires people who need to be based locally (e.g. young people who cannot drive/travel far for work).

One of the downsides to advertising in the newspaper is that there’s often not a lot of space to fit a good job description and it can be expensive.

Online Job Board

There are many online job boards in Australia, some of the biggest are SEEK, MyCareer and CareerOne, but there are also some industry-specific boards that can help you target the right candidates. Try using the internet to search for industry-specific jobs to get an idea of what your options are.

Online job boards have a very wide reach – anyone in Australia can search for jobs like yours. Due to the reach of online job boards, you can be inundated with applications, leaving a lot of resumes to read through.

Company Website/Newsletter

If you have one, use your website to advertise the job – often, the people who look at your site are familiar with you and understand your industry so this can be a good source of candidates.

This also gives the opportunity for good internal candidates to apply, if they don’t already know about the vacancy.

If the role isn’t too controversial, include the ad (or a link) in your customer newsletter. This will likely be going to people who are involved in your industry in some way and helps to spread the word that you are hiring in the right networks.

Social Media

Social Media is another source of potential candidates. If your company has a Facebook page or Twitter feed, you can post a version of the advert (or a link) and encourage your ‘followers’ to share with their networks.

Professional networks, such as LinkedIn can be used to get the word out about the vacancy – encourage your colleagues and staff to share the ad to their networks too.

Note: If you use a Recruitment Agency, they will help you to write an advert that will appeal to the right candidate and online advertising is usually included in the fee. They will also use their expertise to screen resumes and select the most appropriate candidates to forward to you to approve for the next stage in the process, the Interview.


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