Chloe: Radio Promotions Assistant
What is a typical day on the job like?
There are two typical types of days at work. During a ‘car shift’ I drive the work car around the area, visiting various locations. Sometimes I have to go to certain places for a client promotion and other times I choose anywhere I like. When I get to the location, I call up the announcer who is on air to record my cross, which goes to air 10 minutes later. A cross is a 30-second ad to promote the location I’m at, a product or, sometimes, anything I think a listener would find interesting. The idea is to encourage people to come find me and grab some freebies. While there I also make fun, creative Instagram and Facebook stories for clients. I repeat this at every location and then I go home.
An event, however, is very different. They usually start very early in the morning with two to five people, and we all load the work van with equipment like marquees, umbrellas and freebies. We drive to the event location, set up and basically just have fun with anyone that’s around. We always have games, lollies, freebies and sometimes big giveaways where we host competitions for prizes. We also create fun Instagram and Facebook stories to promote our brand and the client we’re promoting. This lasts anywhere from three to six hours, then it’s pack-up time. We load the van, go back to the office, unload the van, fill out an event feedback form and go home!
Chloe and team members.
What or who inspired you to give this job a shot?
I’m studying media production at university. The degree involved some radio courses, and I discovered that I thought it was pretty cool! I started volunteering at a community radio station to gain experience, and then my friend (who worked as a producer and on the street team at my current job) told me they were hiring so I applied, had the group interview and got it!
I saw my friend and how well she had done building her way up to a part-time producing role, it inspired me to try and do the same.
What would you say are three key personality aspects or skills that contributes to success in this role?
You need to be super outgoing! The whole job involves talking to people you’ve never met and upholding positive branding.
Being creative is helpful for making social media posts. At times you must make five or more stories throughout the day, and it can be hard to make them all engaging, especially when you’ve been promoting that brand for months and a lot of angles have been done.
Quick thinking is also important. Often plans change at the last second and you must make quick informed decisions that don’t harm the event or brand.
What have you learned about yourself through the work that you do?
I’ve learnt that I work well under pressure. For example, knowing I must make five funny and engaging Instagram stories throughout a busy day forces me to think outside of the box and come up with idea I never would have thought of.
I also learnt that I’m not as outgoing as I thought I was. Everyone in radio is super outgoing so at first it was a shock that I was competing for the spotlight for the first time in my life. This has also forced me to work harder and I’m a much better communicator because of it.
What’s been your best moment while doing your work?
Being approved to talk on air. To do a car shift you must first be approved to do so by the station managers by sending in airchecks. I had been told by professionals previously that I had a great radio voice so I thought it would be really easy for me to do this, but it wasn’t. I sent in what seemed like hundreds of airchecks and kept getting kicked back but one day the response was great!
They gave me so much constructive feedback throughout the process, and I worked so hard to be approved that when I finally did it it was it was the best moment.
And a challenging moment?
Many events can be hard due to many factors, but one stands out the most. We originally had four people for the event, but one was sick so on the day we had three. The event venue was far from a carpark and the three of us had to carry all the heavy equipment a very long distance. Set up was fine and the event itself was fun but come the end and pack-up time was when it became hard. Carrying the equipment back to the car in the heat after a long day was a push. Once that was done, we still had to unload it all back at the office. We were all exhausted but worked together and got the job done.
It was really rewarding, and it brought us closer together as co-workers as we were miserable, but we were miserable together.
How do you keep going when things get challenging?
I think about the end goal. That can be the end of the day or even wanting to build my way up in the company. Being on the street team is the first step for most people in the industry and it is inspiring to see co-workers who are building their way up. I want to do the best I can and take up any opportunities possible and to do what I need to keep going.
Are there any surprising or odd things that people wouldn’t expect if they picked this career?
It’s not as glamorous as people think. Before I started, I looked at the street team and announcers as super cool and low-key famous but, we’re just regular people doing our jobs. It is of course super fun but just like any other job it does have its downsides. I still don’t take it for granted, though, because I appreciate how cool my job may seem to other people.
What advice would you give to someone considering pursuing a career in this industry?
There are many pathways to work in radio, so I think it’s important to find the best one for you. I started gaining experience through university and thus was hired because of that but many of my co-workers had never had experience but did have the right image and personality for the brand.
You can get experience through TAFE and volunteering but, again, you don’t necessarily need it. If you are passionate, outgoing and willing to work super hard, you can do very well in the radio industry.
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